A quick summary
MyAgentBase is purpose-built intranet software for brokerages and teams. Lofty is an AI-driven platform for lead generation, CRM, IDX websites, and transaction management.
If your goal is to consolidate communication, files, and office resources, MyAgentBase is the better choice. Lofty is a better fit when growth automation and AI marketing are the priority.
Compare pricing and features
| Compare | MyAgentBase | Lofty |
|---|---|---|
| Unlimited user accounts | ||
| Unlimited teams | ||
| Direct messages | ||
| Unlimited file storage + common links | ||
| Broadcast email notifications | ||
| Posts | ||
| Answer frequent questions | ||
| Calendar | ||
| Agent Roster | ||
| Industry news feed | ||
| All-in-one dashboard | ||
| Privacy + permission controls | ||
| Simple, affordable pricing | ||
| Free trial | ||
| Use with your own domain | ||
| Whitelabel branding | ||
| Live chat support | ||
| CRM |
We're biased, but honest
When to choose Lofty,
and when MyAgentBase ?
MyAgentBase
- MyAgentBase is an intranet-first workspace for brokerage operations, keeping internal communication and resources organized.
- It focuses on office workflows and team alignment, not lead generation or AI sales automation.
- You get a clear, lightweight intranet experience built for staff and agents.
Lofty
- Lofty is an AI-powered real estate platform centered on lead generation, CRM, and marketing automation.
- Its strength is sales and growth tooling, not a dedicated intranet for internal operations.
- You are adopting a broad AI and marketing stack rather than a focused intranet for brokerage communication.
Frequently asked questions
What is a real estate intranet?
Is MyAgentBase a CRM?
Is MyAgentBase built for teams?
What makes MyAgentBase great for agents?
What makes MyAgentBase great for small brokerages & teams?
What makes MyAgentBase great for large brokerages & teams?
Do I need a credit card to sign up?
Is it easy to migrate to MyAgentBase?
How does MyAgentBase stand out against other real estate intranets?
How can I talk to someone about MyAgentBase?
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